My Work
The following our examples of projects I have created through my entertainment and event courses at Johnson & Wales University as well as internship experiences. The basis for these projects are based on hypothetical events and logistics I have created for project purposes.
*I am not a representative of any artist or brands included in these mock projects*
Market Research
During my externship, I had the opportunity to delve into market research centered on Generation Z consumers, with a particular emphasis on the audio industry. I conducted in-depth interviews with Gen Z participants to uncover their preferences and behaviors related to audio products and marketing. Through these interviews, I gathered valuable qualitative data that highlighted trends and insights unique to this demographic. The culmination of my research was a comprehensive presentation where I synthesized my findings and provided recommendations for stakeholders.
Event Proposal
For my Concert Production Course, I was assigned to compose a hypothetical event proposal. I conceptualized an all-female lineup music festival, called Femme Fusion. This innovative proposal embodies my vision for empowering female artists and celebrating their talents on a grand stage. Snippets of this project reflects my passion for creativity, diversity, and forward-thinking event management. Below you will find snippets of the proposal.
Artist EPK for Deorro
For my Introduction to the Music Industry Course, I was assigned to craft an Electronic Press Kit (EPK). Drawing inspiration from my experience at Electric Daisy Carnival Las Vegas (EDCLV), I chose to spotlight the EDM sensation, Deorro. With a blend of passion and precision, I delved into Deorro's musical journey, crafting a dynamic EPK that captured the essence of his artistry. For complementing this EPK I utilized website, Bandzoogle. In addition I curated a Press Release for Deorro, included in the website.
PRESS RELEASE
WEBSITE
Tour Proposal
Through my Introduction to the Music Industry Course, I was tasked with crafting a tour proposal. This project I was able to bring to life the vibrant energy of the girl group Bella Dose on a hypothetical tour, I named "No Me Llames". This tour proposal merged my passion for music with strategic planning. I designed a comprehensive proposal inclusive of tour details, logistics, budgets, and venue selections. The snippets showcased below offer a glimpse into the details of this proposal, reflecting my dedication to bringing memorable experiences to life in the world of music.
Sponsorship Proposal
For my Sponsorships & Relationship Management Course I was tasked with crafting a proposal for a hypothetical event, one that could captivate the attention of a chosen company or brand. For this project, I conceived the vibrant and inclusive "Sapphic Day Party," an event celebrating and empowering women in the LGBTQ+ community. I strategically selected Woxer as the ideal sponsor, recognizing their unwavering support and alignment with LGBTQ+ community. Through the event details, I painted a vivid picture of the Sapphic Day Party, showcasing its potential to resonate deeply with audiences while offering Woxer a unique opportunity to engage with a diverse and passionate community. Below you will find snippets of this proposal.
